Popular videos on youtube: Kicked in the head by a train more than 30 M Views targeted?

Popular videos on youtube: Kicked in the head by a train 29,059,475 Views
today many of the advertisers targeting the popular video but, why did not in this one. video title: Kicked in the head by a train is very cool !

many questions and comments there!
may be he can  earn more than $ 10,000